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Instant: The Story of Polaroid | Ltd. Edition

Instant: The Story of Polaroid | Ltd. Edition

Special limited edition, containing “Instant: The Story of Polaroid” and the booklet “Faces of Polaroid”.

Christopher Bonanos tells the story of one of the world's most innovative companies. Designed and produced in collaboration with Princeton Architectural Press, Faces of Polaroid introduces some of the key figures mentioned in the book and features portraits shot on an SX-70 camera by the author himself.

  • Hardcover: 192 pages
  • Publisher: Princeton Architectural Press (September 26, 2012)
  • Language: English
  • This limited edition includes the “Faces of Polaroid” booklet (24 pages) and a special slipcase.

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From the author:

Instant: The Story of Polaroid is a book about a very unusual company. In the 1960s and 1970s, Polaroid was what Apple is today: the coolest technology company on earth, the one with irresistible products, the one whose stock kept climbing way past the point of logic. In its heyday, Polaroid was an absolute innovation machine--a scientific think tank that periodically kicked out a fantastically profitable, covetable product. In fact, the late Steve Jobs expressly said that he modeled his company to a great extent after Polaroid.

Instant is a business story, about what happens when a company loses its innovative spark. It is a fine-arts story, showcasing the amazing things photographers (from Ansel Adams to Andy Warhol to Chuck Close) did with Polaroid film. It is a technology story, of a company that created and maintained a niche all its own for 60 years. And it is a pop-culture history, of a friendly product that millions of people absolutely adored. I like to think that it also tells a larger story, about the rise and fall of American invention and manufacturing.

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